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A Growth and Connection Engine

Plex works by connecting your media, the Plex Media Server, and the various apps for all your devices—browsers, mobile devices, game consoles, streaming devices, home theater PCs—but, what parts are free to use and what parts are paid for?

As an accelerator of change, we help visionary companies stay out ahead of the market. Sometimes that's with invention. Sometimes reinvention. But always by connecting instinct and intent with insight and access.

  • Add another Plex Pass customer very upset about the dropping of the TV interface. It is the interface I use 99% of the time. Also, building PMP under Linux is pretty much the only way to have a reasonable Plex experience on that OS.
  • MediaLink is a strategic advisory and business development firm driving growth for startups and firms in media, advertising, and technology. Led by Michael Kassan and Wenda Harris Millard.
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Our people are true practitioners, working with deep foundations in the industry. The journeys and tactical plans we build with our clients are bespoke and practical, not refashioned from academic, prefab playbooks.

The end result? Next generation media companies and brands well built and well connected to pace a dizzyingly fluid marketplace. How does that work?

It's about relationships. It's about honesty. It's about looking ahead. That's why people value Medialink so much.

Our Practices

Our practice areas are fine-tuned to client needs; tactical and actionable, but also responsive to the often fluid state of the market and the changes you're navigating.

Our People

We know your problem because we've lived your problem. Our leaders aren't academics; they're industry leaders.

How We Think / News

Brands: Before you in-house, understand what's happening in your front yard

BY Mark Wagman (Managing Director)

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We Help Navigate Change

Change is relentless where Madison Avenue, Hollywood, Silicon Valley, and Wall Street intersect. Last year was the least amount of it you'll ever experience.

MediaLink is built to capitalize on shifting landscapes, with practical, applied expertise and a flexible set of practices we tune to your unique set of challenges.

Clients around the world are increasingly looking for more dynamic strategic advisors. They're seeking guidance not just to survive, but to thrive. MediaLink has been built to offer exactly that.

Kathleen Saxton

Executive Vice President and Managing Director, EMEA

01 Marketplace Development

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Enhancing visibility, connections, and access

Connections count. They help companies climb out of the pool of also-rans to pace the market. The advantage? It's visibility and positioning. We help match your moment to the right activations to improve your profile and move whatever metrics matter most.

Practice Areas
  • Business Acceleration
  • Industry Marketing
  • Event Strategy

02 Talent and Organization

Building and revitalizing teams for change

Any strategy hinges on the people to implement it. Finding those leaders and arming them with the tools to shape—or reshape—a new or existing company? That takes connections, expertise, and deep instincts. We bring all three.

Practice Areas
  • Organizational Design
  • Executive Search
  • Talent Advisory

03 Private Equity

Helping investors create value throughout the investment lifecycle

Technology's ongoing disruption of the media industries presents both challenges and opportunities for investors seeking to efficiently allocate capital. Our specialized sector focus gives us unique industry expertise and an unparalleled network to help investors navigate the changing landscape and drive superior returns.

Service Offerings
  • Thesis development & screening
  • Due diligence
  • Value creation
  • Exit strategy

04 Brand Transformations

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Sharpening brands for evolved expectations

With disruption loose in every corner of the economy, brands have to find their purpose—their core premise and mission. We help you redefine and recraft your brand's path and the partners critical to your success moving along it.

Practice Areas
  • Brand Strategy & Execution
  • Curated Journeys
  • Partnership Curation & Ways Of Working

05 Data and Technology

Architecting the next generation of data and technology solutions for today's marketplace

Wading through today's technology ecosystem looking for the solution can be challenging. Complexities of choice, ROI, and integration with legacy systems can make decisive decisions overwhelming. We are a team of strategists, architects and builders who find signal in the noise–reducing time to value. We assess, recommend, and implement plans for software, hardware, and the partnerships that move your business forward.

Practice Areas
  • Technology Assessment
  • Future-state Strategy Development
  • Formulation Of Data/Tech Solutions

06 Agency Optimization

Kickstarting growth with media and creative agencies

The relationship between agencies and brands has become increasingly complicated. We help both sides better position themselves to make more of their partnerships. From basics of future-proofing an agency roster to helping agencies themselves recalibrate their futures, we merge data with industry connectivity to plot effective progress.

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Practice Areas
  • Capabilities Assessment
  • Agency Modeling
  • Positioning

Practice Meets People

We're a team of industry veterans, with unrivalled access and insight. We can solve problems like yours because we've solved them before.

We don't slap together prefab playbooks like conglomerate consultancies; they're outdated the minute they're born. Instead, we work the details, helping connect companies with the people, information, and tactical advice to make their change specific and unique.





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